For the past couple of weeks I have been writing about how leaders within nonprofit organizations can keep their volunteers long-term. Today’s post focuses on how leaders of volunteers can keep volunteers at their organization by continually connecting the volunteers’ work with the cause and purpose of the nonprofit organization.
It is essential, in both theory and practices, that volunteers experience a feeling of engagement or an energetic and affective connect with their work. Rather than seeing it as stressful and demanding, they should view it as challenging, interesting, and enjoyable. If so, they will feel good about themselves and committed to their organizations. This is an ethical strategy for nonprofit organizations to use to retain volunteers over the long term and a possible way for volunteers to feel happier and for society to improve.
Vecina and Chacon, “Volunteer Engagement and Organizational Commitment,” p. 300
Photo Credit: Adam Fletcher
I. VOLUNTEERS NEED TO MEET NEEDS
A. Volunteers Volunteer Because: