Sometimes People Doate to the Person, Not the Cause

July 6, 2011 — Leave a comment

Today's post is part 2 of chapter 5 of my book, A Day of Hope: Leading Volunteers to Make a Difference in Your Community.

SOMETIMES PEOPLE DONATE TO THE PERSON, NOT THE CAUSE

In my fundraising experience I’ve found people don’t always donate to the cause; sometimes they donate because of the person who is asking on behalf of the cause.  This is very contrary to what you might commonly think.  It would be nice to think if you ask people to donate to a cause they are passionate about, they will give, but that’s not always the case. 

There are over 1.6 million charities in the United States, and sometimes the only difference between you and those 1.6 million charities is the relationship you have with a potential donor.  Some people are going to donate to your cause simply because of who you are.  I’ve had people donate to A Day of Hope when I really didn’t think they would, but because we were good friends and they trusted me as a person (my heart and my integrity), they decided to donate.

Just because you have a great cause, it doesn’t mean that everyone you ask will make a donation.  There might need to be a personal relationship in place first; then the donations may come later. 

 

Christopher L. Scott

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Christopher Scott is Small Groups Pastor at Rocky Hilly Community Church in Exeter, CA. He has more than ten years of experience leading volunteers, running nonprofit programs, and teaching the Bible in small group settings. He holds a bachelor's degree from Fresno Pacific University and master's degree from Dallas Theological Seminary.

Disclosure of Material Connection: Some of the links in the post above may be "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I also may have received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."