Today's post is part 2 of chapter 5 of my book, A Day of Hope: Leading Volunteers to Make a Difference in Your Community.
SOMETIMES PEOPLE DONATE TO THE PERSON, NOT THE CAUSE
In my fundraising experience I’ve found people don’t always donate to the cause; sometimes they donate because of the person who is asking on behalf of the cause. This is very contrary to what you might commonly think. It would be nice to think if you ask people to donate to a cause they are passionate about, they will give, but that’s not always the case.
There are over 1.6 million charities in the United States, and sometimes the only difference between you and those 1.6 million charities is the relationship you have with a potential donor. Some people are going to donate to your cause simply because of who you are. I’ve had people donate to A Day of Hope when I really didn’t think they would, but because we were good friends and they trusted me as a person (my heart and my integrity), they decided to donate.
Just because you have a great cause, it doesn’t mean that everyone you ask will make a donation. There might need to be a personal relationship in place first; then the donations may come later.