How to Cast Vision (and set goals)

April 23, 2008

I will admit that I’m a young leader, I haven’t led fortune 500 companies or led a multi-million dollar nonprofit, but I have learned the best way for me to cast my vision to my team. For a little while now I’ve wanted to share with you my formula for casting my vision and setting goals with the people I lead. Here is the method I’ve been using for several years now:

  1. State the Goal – This is usually when I see a couple of eyebrows raise. My goals are always Big Hairy Audacious Goals (BHAG). I’ve always believed in the “Go big or go home” way to running organizations or working on projects. When I state our goal there is always a specific number we are shooting for, and a date to accomplish it by.
  2. Why – Why is the goal so important? Why is it a must for us to not just reach our goal, but exceed it? What will happen when we get there? What will happen if we don’t? This is where I sell my team on why we must find a way to reach our goals, and let them know how painful it will be if we don’t. This is the motivating and driving force to get us moving toward our goals.
  3. How – I will admit when I cast vision I don’t always know how we are going to get there. I always know what it will look like when we get to there, but when I’m not sure I’m always honest with my team and tell them I will “find a way.” The how always comes later, because if I’m clear enough on the “why” we will find the “how.”
  4. Answers Questions & Objections – This is where you learn who is going to get on the bus, and who isn’t. After the first three steps I answer questions, listen to concerns, and I let my team know that I’m not going to let them down.

I guess this is more like a way to set goals, but casting vision is just sharing your goals with your team and getting them to buy in on them.

Christopher L. Scott

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Christopher Scott is Small Groups Pastor at Rocky Hilly Community Church in Exeter, CA. He has more than ten years of experience leading volunteers, running nonprofit programs, and teaching the Bible in small group settings. He holds a bachelor's degree from Fresno Pacific University and master's degree from Dallas Theological Seminary.

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