For the next couple weeks I will be posting sections of chapter six of my book, A Day of Hope: Leading Volunteers to Make a Difference in Your Community. I wrote the book to teach people who to lead volunteers to do good work in your community.
This is section two and is a chance for you, my blog readers, to enjoy the book for free.
FINDING THE FAMILIES
Leading A Day of Hope and telling people about what your doing will lead people to ask, “How do you find the families in need?”
Many people have friends and/or family who might be in need, so they’ll ask you if they can sign up their friend or family member for food. Often this will come from people you’re asking to donate or to volunteer with you. Since they are already invested in your program emotionally and with time and money, they want to help the people they know who are in need.
Once word gets out that you’re providing a meal to needy families for Thanksgiving, it spreads fast. When a few families who are in need find out that you’re able to help them, they will tell their friends who could also use some food.
I remember in 2009, I received a phone call from a person who lived in a town about twenty minutes away from where we do our work in Turlock. The lady was the usual caller who needed some help for Thanksgiving. Within two days, I received 13 other phone calls from people in that same city asking for food. In the previous four years of doing A Day of Hope we had never delivered a box of food to that city. Once one person found out about our program, she told all her friends about it.
Don’t worry about putting the word out about what you’re doing for the sake of finding families in need. The word will spread on its own. No big marketing campaigns or guerrilla marketing techniques are needed to reach people who are in need of food.
Question: What ideas do you have for finding families who might be in need of food?